Digital Transformation in Business (theory/practice)
Summary
Excerpt
Table Of Contents
- Cover
- Title
- Copyright
- About the book
- This eBook can be cited
- Preface
- contents
- List of Contributors
- The Role of Augmented Reality as an Experience Provider in Retail Marketing (Ela Sibel Bayrak Meydanoğlu, Müge Klein, Rıza Öztürk, and Stephan Böhm)
- Digital Marketing – an Empirical Study of Attitudes Toward Mobile Marketing Among Students from Different Cultures (Rıza Öztürk, and Ela Sibel Bayrak Meydanoğlu)
- The (New) Role of HR in the Digital Age: Changing Competences and Business Organization (Natalie Bartholomäus, and Özlem Özdemir)
- Blockchains: Benefits and Problems for Applications Besides Cryptocurrencies (Ulrich Tamm)
- Impact of Digital Transformation on the Role of Controlling (Felix Zeidler)
- Digital Transformation and the Law – the Impact of Information Technology on the Legal Business (Daniel Antonius Hötte, and Arthur Felk)
- Enhancing Digital Reputation: New Tools for Monitoring Corporate Reputation in the Digital Age (Ela Sibel Bayrak Meydanoğlu, Margareta Teodorescu, Sevgin Batuk Turan, and Selin Karaca)
- Digital Transformation and the Changing Role of Controlling in Business Enterprises (Tolga Tuzcuoğlu)
- A Survey on Digital Maturity Models for SMEs (Lale Akarun, Necati Aras, Fatma Başak Aydemir, Ümit Bilge, Cemre Selcen, Asli Sencer (corresponding author), Tuna Tugcu, Sertaç Yerlikaya, and Sedanur Yıldız)
- Digital Transformation and Social Sustainability (Esin Bozyazi)
- Digital Transformation in Finance: Robo-Advisors vs. Human Financial Advisors (Çiydem Çatak)
Turkish-German University, Istanbul, Turkey:
Prof. Dr. Ela Sibel Bayrak Meydanoğlu
Faculty of Economics and Business Administration, Department of Business Administration
Turkish-German University, Istanbul, Turkey
meydanoglu@tau.edu.tr
Assoc. Prof. Dr. Müge Klein
Faculty of Economics and Business Administration, Department of Business Administration
Turkish-German University, Istanbul, Turkey
klein@tau.edu.tr
Dr. Çiydem Çatak
Faculty of Economics and Business Administration, Department of Business Administration
Turkish-German University, Istanbul, Turkey
catak@tau.edu.tr
Dr. Sevgin Batuk Turan
Faculty of Economics and Business Administration, Department of Business Administration
Turkish-German University, Istanbul, Turkey
batukturan@tau.edu.tr
Selin Karaca
Faculty of Economics and Business Administration, Department of Business Administration
Turkish-German University, Istanbul, Turkey
selin.karaca@tau.edu.tr
Bielefeld University of Applied Sciences, Bielefeld, Germany:
Prof. Dr. Natalie Bartholomäus
Faculty of Business and Health, Department of Business Administration
Bielefeld University of Applied Sciences, Bielefeld, Germany
natalie.bartholomaeus@fh-bielefeld.de
Prof. Dr. Daniel Antonius Hötte
Faculty of Business and Health, Department of Business Law
Bielefeld University of Applied Sciences, Bielefeld, Germany
daniel.hoette@fh-bielefeld.de
Prof. Dr. Rıza Öztürk
Faculty of Business and Health, Department of International Studies and Management
Bielefeld University of Applied Sciences, Bielefeld, Germany
riza.oeztuerk@fh-bielefeld.de
←11 | 12→Prof. Dr. Felix Zeidler
Faculty of Business and Health, Department of Business Administration
Bielefeld University of Applied Sciences, Bielefeld, Germany
felix.zeidler@fh-bielefeld.de
Dr. habil. Ulrich Tamm
Faculty of Business and Health, Department of International Studies and Management
Bielefeld University of Applied Sciences, Bielefeld, Germany
ulrich.tamm@fh-bielefeld.de
Arthur Felk
Faculty of Business and Health, Department of Business Law
Bielefeld University of Applied Sciences, Bielefeld, Germany
arthur.felk@fh-bielefeld.de
Özlem Özdemir
Faculty of Business and Health, Department of Business Administration
Bielefeld University of Applied Sciences, Bielefeld, Germany
oezlem.oezdemir1@fh-bielefeld.de
Bogazici University, Istanbul, Turkey:
Prof. Dr. Lale Akarun
Faculty of Engineering, Department of Computer Engineering
Bogazici University, Istanbul, Turkey
akarun@boun.edu.tr
Prof. Dr. Necati Aras
Faculty of Engineering, Department of Industrial Engineering
Bogazici University, Istanbul, Turkey
arasn@boun.edu.tr
Prof. Dr. Ümit Bilge
Faculty of Engineering, Department of Industrial Engineering
Bogazici University, Istanbul, Turkey
bilge@boun.edu.tr
Prof. Dr. Asli Sencer
School of Applied Disciplines, Department of Management Information Systems
Bogazici University, Istanbul, Turkey
asli.sencer@boun.edu.tr
Prof. Dr. Tuna Tugcu
Faculty of Engineering, Department of Computer Engineering, NETLAB
Bogazici University, Istanbul, Turkey
tugcu@boun.edu.tr
Dr. Fatma Başak Aydemir
Faculty of Engineering, Department of Computer Engineering
Bogazici University, Istanbul, Turkey
basak.aydemir@boun.edu.tr
Cemre Selcen
Industry 4.0 Platform
Bogazici University, Istanbul, Turkey
cemre.selcen@boun.edu.tr
Sertaç Yerlikaya
Turkish Management Sciences Institute
Scientific and Technological Research Council of Turkey
sertac.yerlikaya@boun.edu.tr
Sedanur Yıldız
School of Applied Disciplines, Department of Management Information Systems
Bogazici University, Istanbul, Turkey
sedanur.yildiz@boun.edu.tr
RheinMain University of Applied Sciences, Wiesbaden, Germany:
Prof. Dr. Stephan Böhm
Faculty of Design, Computer Sciences and Media, Department of Media Management
RheinMain University of Applied Sciences, Wiesbaden, Germany
stephan.boehm@hs-rm.de
Koblenz University of Applied Sciences, Koblenz, Germany:
Prof. Dr. Margareta Teodorescu
Faculty of Economics
Koblenz University of Applied Sciences, Koblenz, Germany
teodorescu@hs-koblenz.de
Companies and Institutions:
Prof. Dr. Esin Bozyazi
Founder and Managing Partner of Crossover Projects GbR, Consulting and Collaboration for Sustainable Innovation & Entrepreneurship, Stuttgart, Deutschland and Co-Founder and Advisor of Institute for Social Sustainability (ifsn) in Mannheim, Deutschland.
esin.bozyazi@crossover-projects.com
Dr. Tolga Tuzcuoğlu
Controlling Section Manager
Bosch Sanayi ve Ticaret A.Ş., İstanbul, Turkey
tolga.tuzcuoglu@tr.bosch.com
Ela Sibel Bayrak Meydanoğlu, Müge Klein, Rıza Öztürk, and Stephan Böhm
The Role of Augmented Reality as an Experience Provider in Retail Marketing
Details
- Pages
- 188
- Publication Year
- 2020
- ISBN (PDF)
- 9783631820896
- ISBN (ePUB)
- 9783631820902
- ISBN (MOBI)
- 9783631820919
- ISBN (Hardcover)
- 9783631817186
- DOI
- 10.3726/b16910
- Language
- English
- Publication date
- 2020 (May)
- Keywords
- Digital Marketing Digital Transformation Business Transformation Finance Controlling Corporate Reputation Human Resource Management Social Sustainability Augmented Reality Digital Marurity Models
- Published
- Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2020. 188 pp., 30 fig. b/w, 12 tables.
