News for a Mobile-First Consumer

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LIST OF FIGURES

Figure 1.1: Mobile Consumer Types

Figure 1.2: Factors Facilitating and Impeding News Seeking and Engagement in the Mobile Landscape

Figure 2.1: How Mobile Device Owners Engage with News

Figure 9.1: Smartphone Screenshot of News and Social Media Apps

Figure 10.1: Best Practices for Covering and Engaging the Millennial Generation

Figure 10.2: How Snapchat Compares as a Gateway to Mobile News

Figure 10.3: Essentials of Mobile Journalism: A Plan for Journalism and News to Thrive in the Mobile Age

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LIST OF TABLES

Table 1.1: Specialists in the Mobile Landscape

Table 1.2: Comparing Daily News Engagement in the Mobile Landscape

Table 2.1: Confidence in the Press and Other Institutions

Table 2.2: Trust of 12 Sources of News

Table 2.3: Mobile Types’ Trust of News Sources

Table 2.4: News in Three Periods: Pre-Online, Online, Mobile

Table 2.5: Number of Apps That Mobile Types Have

Table 3.1: Top Social Media Apps

Table 3.2: Mobile Consumer Types Ignoring News on Social Media

Table 3.3: Mobile Types Devoting at Least One-Third of Social Media Time to News

Table 3.4: Who Engages with News at Least One-Third of Social Media Time

Table 3.5: Why Facebook Users Click on Links to News Stories

Table 3.6: Engaging with News Using a Mobile Twitter App

Table 3.7: Twitter News Activity by Days on Twitter

Table 3.8: The Twitter Effect on News Source Trust

Table 4.1: Pathways to News on Mobile Devices

Table 4.2: Impact of News Apps ← xi | xii →

Table 4.3: Most Popular Genres of News

Table 4.4: Summary of Demographics Related to Paying Attention to Breaking News Often

Table 4.5: Three Clusters of News That Attract Consumers

Table 4.6: Demographics of News Clusters

Table 4.7: News Seeking, Mobile, and Social Media Factors Related to News Clusters

Table 5.1: Kid, Teen, and Coming-of-Age Media and Technology Innovations Adopted by Five Generations

Table 5.2: Generations and Mobile Consumer Types

Table 5.3: Millennials, Older Generations, and News Consumption and Attitudes

Table 5.4: Millennials, Older Generations, Social Media, and Mobile News

Table 5.5: Grading Mobile News, Overall News Coverage, and News of Most Important Problems

Table 5.6: News Platforms That Engage Millennials

Table 6.1: Mobile Types by Race and Ethnicity

Table 6.2: News Consumption by Race and Ethnicity

Table 6.3: Platform Used Most to Access News by Race and Ethnicity

Table 6.4: Racial and Ethnic Comparison of Top 5 News Categories Paid Attention to Often

Table 6.5: Beliefs about Being Informed about News by Race and Ethnicity

Table 6.6: Evaluating News Media Performance by Race and Ethnicity

Table 6.7: Sources Trusted for News by Race and Ethnicity

Table 6.8: Mobile News Engagement and Attitudes by Race and Ethnicity

Table 6.9: Social Media, News, and Race and Ethnicity

Table 7.1: Mobile Types by Gender and Generation

Table 7.2: News Engagement by Gender and Generation

Table 7.3: Platform Used to Access News by Gender and Generation

Table 7.4: News Topics by Gender and Generation

Table 7.5: Method Used to Engage with News on Mobile by Gender and Generation

Table 7.6: Number of News Apps by Gender and Generation ← xii | xiii →

Table 7.7: Social Media Apps on Mobile Devices by Gender and Generation

Table 7.8: News Activity on Facebook and Twitter by Gender and Generation

Table 7.9: Comparing Socialization and Responsibility to Be Informed and Seeking News by Gender and Generation

Table 7.10: Benefits of Being Informed and Daily News Seeking by Gender and Generation

Table 7.11: Trust of Local News, National News, Journalists, and Social Media by Gender and Generation

Table 8.1: News Engagement and Political Party

Table 8.2: Platforms Used to Access News by Political Party

Table 8.3: Comparing Democrats, Republicans, and Independents on Social Media, Apps, and News Engagement

Table 8.4: How Independents Compare with Democrats and Republicans in Civic and News Engagement and Attitudes

Table 8.5: Gender Gaps in the Political, Civic, and News Landscape

Table 8.6: Wave I and Wave II Millennials in the Voting, Political, Civic, and News Landscape

Table 8.7: Political Party, Race, News, and Mobile

Table 8.8: Sources Democrats, Republicans, and Independents Trust for News

Table 9.1: Impact of Social Media on Journalism from “The American Journalist in the Digital Age” Survey

Table 10.1: Comparing Getting and Seeking News 7 Days a Week by Baby Boomers, Generation X, and Wave I and Wave II Millennials

Table 10.2: Frequency That News Is Seen on Social Media Apps

Table 10.3: How Consumers Access News on Different Platforms

Table 10.4: Relationship between Responsibility to Be Informed and News Engagement

Table 10.5: Relationship between Responsibility to Be Informed and Paying for News Subscription

Table 10.6: Generations and News Subscription

Table 10.7: Millennials Paying for Subscriptions, Products, and Services

Table Appendix A1: Comparison of Mobile-First Consumer Survey Panel Sample and U.S. Census

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LIST OF APPENDICES

Appendix A: Methodology for News for a Mobile-First Consumer Survey

Appendix B: News for a Mobile-First Consumer Survey Questionnaire

Appendix C: Methodology for News for a Mobile-First Consumer Supplemental Survey

Appendix D: News for a Mobile-First Supplemental Survey Questionnaire

Appendix E: Ethical Guidelines for Journalists Using Social Media

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