Global Capital, Local Culture
Transnational Media Corporations in China
©2008
Textbook
XXVI,
210 Pages
Series:
Popular Culture and Everyday Life, Volume 16
Summary
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
Details
- Pages
- XXVI, 210
- Year
- 2008
- ISBN (Hardcover)
- 9780820495019
- ISBN (Softcover)
- 9780820495002
- Language
- English
- Keywords
- China Medienwirtschaft Standortfaktor Akkulturation Transnational Media Globalization localization, Multinationales Unternehmen Popular Culture Global Capital Local Culture WTO
- Published
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2008. XXVI, 210 pp.