Perspectives in Communication Studies
Festschrift in Honor of Prof. Dr. Ayseli Usluata
Summary
Excerpt
Table Of Contents
- Cover
- Title
- Copyright
- About the book
- This eBook can be cited
- Contents
- Ayşe Binay Kurultay & Burcu Sabuncuoğlu Peksevgen - Introduction
- Personal Tributes
- Carol Roever - A Professional Tribute to Professor Dr. Ayseli Usluata
- Derin Bilgili & Assoc. Prof. Dr. Ata Bilgili - The Lady Who Taught Us The Meaning of Ethics
- Muzaffer Bilgili - Karlar Prensesi
- Bedrettin Dalan - Sempatik ve Sıcak Bir İletişim Simgesi
- Prof. Dr. Carol Roever & Prof. Dr. Jim Roever - A Personal Tribute to Professor Dr. Ayseli Usluata
- Bedri Selimhocaoğlu - Ayseli Usluata ile Boğaziçi de, Yeditepe de Mutluluk, Yaşama Sevinci Dolu…
- Mario Levi - Bir Sırdaş Kazanmak
- Ayse Şipal Uğur - Güler Yüzlü Kahramanım
- Academic Articles
- Melissa A. Barrett & Geraldine E. Hynes - The Little Creamery that Could: Weathering a Crisis and Maintaining Brand Loyalty
- Nedret Kuran - The Role of Translation as an Effective Means of Communication in the Nation-Building Process of a Country: The Case of Turkey in the Early Years of the Republic (1920–1940s)
- Yusuf Devran - Alternative Approach to Media Education: The Case of Marmara School
- Esra Atilla Bal, Selma Çetinaslan Arıkan & Sezer Cihan Çalışkan - Personality, Values and Career Concerns as the Employee Related Antecedents of Influence/Political Tactics in Organizations
- Jan Sanem Jular, Candan Celik Elmer & Paul Elmer - (Re)presenting Gender in Children’s Television Commercials
- Ayşe Binay Kurultay - Something Old Something New: Storytelling in Digital Advocacy Campaigns
- Burcu Sabuncuoğlu Peksevgen - Political Cartoon’s Symbolic Lynching Power
- Gözde Dalan Polat - Digitalization of Communication Patterns in Everyday Life
- Süheyla Nil Mustafa - Organizational Culture of The Ottoman Police
- E. Sahra Öztürk - Happiness Theme in Advertising Messages: An Investigation of ETI Jingle
- Opinion Pieces
- Ebru Nurluoğlu - The Happiness Mindset vs. The Unhappiness Mindset
- Tuğrul Tanyol - Gluck ve 18. Yüzyıl Aydınlanma Çağı Müziği
This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus.
We wanted to start the book with a professional tribute from Prof. Usluata’s colleagues from the Association for Business Communication and continue with personal tributes of her family members and colleagues. Assoc. Prof. Dr. Ata Bilgili, Prof. Usluata’s niece and his son Derin Bilgili start the personal tributes with their piece titled The Lady Who Taught Us The Meaning of Ethics. Muzaffer Bilgili, Prof. Usluata’s sister writes about her in a piece titled Karlar Prensesi (Snow Princess). Bedrettin Dalan, founder of Yeditepe University, writes about Prof. Usluata in his tribute Sempatik ve Sıcak Bir İletişim Simgesi (A Loveable and Warm Symbol of Communication). Prof. Dr. Carol Roever and Prof. Dr. Jim Roever write about their experiences with Prof. Usluata during their semester at Yeditepe University in 2005. In his piece Ayseli Usluata ile Boğaziçi de, Yeditepe de Mutluluk, Yaşama Sevinci Dolu (Both Bosphorus and Yeditepe are Filled with Happiness and Zest for Life with Ayseli Usluata), long-time friend Bedri Selimhocaoğlu writes about Prof. Usluata from his eyes. Distinguished author Mario Levi calls Prof. Usluata his confidante in his piece Bir Sırdaş Kazanmak (To Secure a Confidant). In the last personal piece, Prof. Usluata’s secretary Ayse Şipal Uğur calls her debonair heroine in Güler Yüzlü Kahramanım (My Debonair Heroine).
The next part of the book includes academic articles written by friends, colleagues and students of Prof. Usluata. The first article is titled The Little Creamery That Could: Weathering a Crisis and Maintaining Brand Loyalty and is written by Melissa Barrett and Prof. Dr. Geraldine E. Hynes from Sam Houston State University’s College of Business Administration. This paper describes how Blue Bell ice cream, known as “the little creamery in the heart of Texas”, has a long history of brand storytelling that resulted in its customer base remaining fiercely loyal despite its recent crisis.
The second article, titled The Role of Translation as an Effective Means of Communication in the Nation-Building Process of a Country: The Case of Turkey in the Early Years of the Republic (1920–1940s), is written by Prof. Dr. Nedret Kuran ← 9 | 10 → from Yeditepe University’s Translation and Interpreting Studies Department. This paper analyzes the corpus of the first translations into Turkish that were completed within the first years of the Translation Bureau from the point of view of communicating a nation-building process in the sense of Benedict Anderson in his book Imagined Communities, and from the point of view of making cultural repertoires by Itamar Even Zohar. Selection criteria of the texts and translational norms, preliminary, initial, operational and textual norms, in Gideon Toury’s terms, are investigated from an imagological point of view that may shed light to the value judgments of the Turkish society in the first half of the 20th century.
The third article is titled New Alternative in Media Education in Turkey: The Case of Marmara School and is written by Prof. Dr. Yusuf Devran from Marmara University’s Radio Television Department. This article explores a new approach needed to close the gap between theory and practice in communication schools. The study focuses on components of an alternative approach to media education and training developed by the Faculty of Communication at Marmara University, Turkey. The five pillars of this approach, comprised of theory, practice, internationalization, strong media relations and active participation to student exchange programs, are measured.
The fourth article is written by Assist. Prof. Dr. Esra Atilla Bal from Acıbadem University’s Psychology Department, Assist. Prof. Dr. Selma Çetinaslan Arıkan from Medeniyet University’s Psychology Department and Assist. Prof. Dr. Sezer Cihan Çalışkan from Arel University’s Business Administration Department and is titled Personality, Values and Career Concerns as the Employee Related Antecedents of Influence/Political Tactics in Organizations. In this study, the authors shed light on employee related antecedents of political behavior through investigating the effects of personality, values and career concerns on the use of influence tactics.
The fifth article is titled (Re)presenting Gender in Children’s Television Commercials and is written by Assist. Prof. Dr. Jan Sanem Jular from TOBB University of Economics and Technology’s Faculty of Economics and Administrative Sciences and Associate Prof. Dr. Candan Çelik Elmer from University of Central Lancashire’s School of Business and Associate Prof. Dr. Paul Elmer from the University of Central Lancashire’s School of Business. The study provides in-depth analysis of gender roles and sex stereotypes targeted at Turkish children.
The sixth article is written by Assist. Prof. Dr. Ayşe Binay Kurultay from Kadir has University’s Advertising Department and is titled Something Old Something New: Storytelling in Digital Advocacy Campaigns. This chapter focuses on utilizing strategies of storytelling and advertising in digital media to advocate non-profit ← 10 | 11 → causes. The chapter examines a recent Turkish public advocacy campaign for Greenpeace Mediterranean, Seninki kac cm? (How many centimeters is yours?) that received the Digital Age Creativity Award in 2011. The advocacy campaign is discussed in light of strategic storytelling literature as well as The Dragonfly Effect (Aaker and Smith, 2011) model.
The seventh article is titled Political Cartoon’s Symbolic Lynching Power and is written by Assist. Prof. Dr. Burcu Sabuncuoğlu Peksevgen from Yeditepe University’s Advertising, Design and Communication Department. This chapter focuses on political cartoons in the sharp-tongued Turkish comic magazine of the 1960s named Akbaba, before and after the coup. The author suggests that the cartoons both criticize and symbolically lynch the government, which in fact mirror the period’s attitude towards democracy and freedom of thought.
The eighth article is titled Digitalization of Communication Patterns in Everyday Life and is written by Assist. Prof. Dr. Gözde Dalan Polat from Yeditepe University’s Public Relations and Publicity Department. The author examines the change and transformation created by new communication technologies in today’s digital age (also called the 4th industrial revolution). The chapter discusses how the concepts of distance-proximity, time space, and reality, “self”, “identity” are explained by young people between 16–26 under the umbrella of “being social” and “socialization” through an anthropological lens.
The ninth article is titled Constructing the Modern Ottoman Policeman in the Police Journals, written by Süheyla Nil Mustafa who is a doctoral student at Bosphorus University and also a teaching assistant at Marmara University’s Journalism Department. This study provides discursive analyses on the official discourse of the police organization in the Ottoman police in the turn of the century in order to find out the scope of the organizational culture.
The last academic article in this book is titled Happiness Theme in Advertising Messages: An Investigation of ETI Jingle and is written by doctoral student E. Sahra Öztürk from Yeditepe University. The author focuses on the advertising jingle of the global Turkish company ETI, used in the 90s, and shows the transformation of the jingle by bringing the concept of happiness to the forefront within the scope of emotional marketing.
The book ends with two opinion pieces. The first opinion piece is written by Dr. Ebru Nurluoğlu and is titled The Happiness Mindset vs. The Unhappiness Mindset. This article is an excerpt from the book Kendinden Kaçarken Yakaladım Seni (I just caught you while you were running away from yourself/Happiness guide). The main concepts established by the author are an “overall eudemonism and happiness mindset”. The author has also tackled the 24 traits that enhance ← 11 | 12 → the happiness mindset with the belief that the happiness muscles must be used to ensure continuous happiness. The author suggests that happiness is a case only to be achieved by making effort.
The last opinion piece of the book is written by Assoc. Prof. Dr. Tuğrul Tanyol from Yeditepe University’s Public Relations and Publicity Department and is titled Gluck ve 18. Yüzyıl Aydınlanma Çağı Müziği (Gluck and 18th Century Age of Reason Music). The author writes about Gluck and his importance for 18th century music.
Details
- Pages
- 190
- Publication Year
- 2016
- ISBN (ePUB)
- 9783631696149
- ISBN (MOBI)
- 9783631696156
- ISBN (PDF)
- 9783653069488
- ISBN (Hardcover)
- 9783631675328
- DOI
- 10.3726/978-3-653-06948-8
- Language
- English
- Publication date
- 2016 (August)
- Published
- Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2016. 190 pp., 11 b/w ill., 7 graphs, 7 tables
