Marketing im globalen Wettbewerb / Marketing & Global Competition
Editors:
Oliver P. Heil
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
Titles
-
Information Propagation on the Web 2.0
Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social NetworksVolume 2©2012 Thesis 131 Pages -
The Intelligent Video Technology – Essays on Shopper Behavior at the Point of Sale
Essays on Shopper Behavior at the Point of SaleVolume 1©2013 Thesis 162 Pages