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Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
Marketing Mix Standardisation in International Marketing
An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates©2002 Thesis -
The Behavioral Economics of Foreign Exchange Markets
A Psychological View on Human Expectation Formation in Foreign Exchange Markets©2006 Thesis -
Estimation of the Expected Market Risk Premium for Corporate Valuations
Methodologies and Empirical Evidence for Equity Markets in Key Countries©2011 Thesis -
The Institutional Economics of the Foreign Exchange Market
A Comparison of the Present Market Structure with Alternative Arrangements©2001 Thesis -
Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Digital Marketing Applications
©2019 Edited Collection -
Marketing in the Digital Era
©2018 Edited Collection -
The Concept of the Relevant Product Market
Between Demand-side Substitutability and Supply-side Substitutability in Competition Law©2008 Monographs -
Market Entry Strategies for Emerging Economies
©2008 Thesis -
Emerging Markets Studies
ISSN: 2190-099X
The Peter Lang series Emerging Markets Studies includes works which address opportunities, problems, and challenges of socio-economic development and reform in so-called emerging markets. These comprise middle-income developing and transition economies which are relevant for the world economy due to a large market potential, a favorable or improving investment climate, or due to the availability of important natural resources. Emerging markets have realized or show the potential to generate sustained socio-economic development and growth processes over time. The volumes in this series seek to address three key questions: What are the determinants of successful socio-economic development, What are appropriate reform strategies to overcome impediments to catching-up processes, and how do politico-institutional factors affect the performance of an emerging economy? The scope of the series is comparative, institutionalist, and international. The overall focus of all titles is to enhance the understanding of socio-economic catching-up processes and their institutional foundations from a political-economy perspective. Due to the complexity of development processes and policy reform, various methodological tools and academic approaches may prove to be appropriate. Hence the series includes contributions from various disciplines such as economics, political science, or sociology.
10 publications
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Creating and Governing an Integrated Market for Retail Banking Services in Europe
A Conceptual-Empirical Study of the Role of Regulation in Promoting a Single Euro Payments Area©2011 Thesis -
The EU Internal Market in Comparative Perspective
Economic, Political and Legal Analyses©2008 Edited Collection -
Information or Market Power: What is Governing Dealers’ Pricing Behaviour in FX Markets?
An Investigation in the Spirit of the Microstructure Approach to Exchange Rates©2008 Thesis -
Modelling Nonlinearities in the German Stock Market
©1999 Thesis -
Black Market Exchange Rate, Unification of the Foreign- Exchange Markets and Monetary Policy
The Case of El Salvador©1997 Thesis -
Issues in Emerging Market Economies
©2018 Edited Collection -
Marketing Luxury Goods Online
©2016 Thesis -
Market Constellation Research
A Modern Governance Approach to Macroeconomic Policy©2012 Edited Collection