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Strategische Allianzen zur Digitalisierung der Patient Journey im deutschen OTC-Pharmamarkt
Ein Kategorisierungsmodell zur Evaluierung von Ausprägungen Strategischer Allianzen©2022 Thesis -
Strategische Marketingoptionen in regulierten Märkten
Das Management von Patentausläufen in pharmazeutischen Unternehmen©2019 Thesis -
Marketing in the Digital Era
©2018 Edited Collection -
Culture’s Influence on the Websites of German and Chinese Companies
An Analysis of Cultural Diversity on the Internet©2022 Thesis -
Consumption Choices
The effects of food production, markets and preferences on diets in India©2019 Thesis -
On the Persistence of Relationship Banking within a Bank-Based Financial System
Post-Crisis Evidence from German SMEs©2020 Thesis -
To Understand the Future Management: Managing through Digital Transformation
©2021 Edited Collection -
New Trends in Banking and Finance
©2019 Edited Collection -
Digital Transformation in Business (theory/practice)
©2020 Edited Collection -
New Trends in Management Studies
©2019 Edited Collection -
Environment and Sustainability
©2019 Edited Collection -
Literacy Practices of The Mumbai Dabbawalas, India
Writing an Ethnographic Case Study©2024 Monographs -
Service Sectors Role for Economic Development at Local and National Level
©2022 Edited Collection -
Digital Challenges and Strategies in a Post-Pandemic World
©2022 Edited Collection -
Erlebnisse und Tourismus
Ergebnisse der 4. Deidesheimer Gespräche zur Tourismuswissenschaft©2021 Thesis