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Open Access
Year
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Mobile Marketing
Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten©2017 Thesis -
Marketing für Handelsmarken
Leitfaden für erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel©2016 Monographs -
Marketing in the Digital Era
©2018 Edited Collection -
Issues in Emerging Market Economies
©2018 Edited Collection -
Marketing Luxury Goods Online
©2016 Thesis -
Happiness Management and Social Marketing: A wave of sustainability and creativity
©2021 Edited Collection -
New Normal and New Rules in International Trade, Economics and Marketing
©2021 Edited Collection -
Sustainability and Welfare Policy in European Market Economies
©2017 Edited Collection -
Consumption Choices
The effects of food production, markets and preferences on diets in India©2019 Thesis -
Ownership Structure and Corporate Performance
A Panel Data Analysis for the German Market©2016 Thesis