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Category
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Publication Schedule
Open Access
Year
-
Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
Estimation of the Expected Market Risk Premium for Corporate Valuations
Methodologies and Empirical Evidence for Equity Markets in Key Countries©2011 Thesis -
Standardisierung im Internationalen Marketing
Entwicklung eines Analyseschemas- Empirische Anwendung in der Europäischen Automobilindustrie©2010 Thesis -
Mobile Marketing
Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten©2017 Thesis -
Marketing für Handelsmarken
Leitfaden für erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel©2016 Monographs -
Marketing als Erfolgsfaktor im Krankenhausmanagement
©1999 Monographs -
Multimedia Marketing
Eine Betrachtung aus wirtschaftswissenschaftlicher, psychologischer und technischer Sicht©2011 Edited Collection -
Partizipatorisches Marketing privater Hochschulen
Corporate Identity als Ziel von Bildungsmarketing- Mit einem Vorwort von Rita Süßmuth©2011 Thesis -
Marketing in the Digital Era
©2018 Edited Collection -
Creating and Governing an Integrated Market for Retail Banking Services in Europe
A Conceptual-Empirical Study of the Role of Regulation in Promoting a Single Euro Payments Area©2011 Thesis -
Issues in Emerging Market Economies
©2018 Edited Collection -
Marketing Luxury Goods Online
©2016 Thesis -
Market Constellation Research
A Modern Governance Approach to Macroeconomic Policy©2012 Edited Collection -
A Social Market Economy and European Economic Monetary Union
©2013 Monographs -
Happiness Management and Social Marketing: A wave of sustainability and creativity
©2021 Edited Collection -
New Normal and New Rules in International Trade, Economics and Marketing
©2021 Edited Collection -
Sustainability and Welfare Policy in European Market Economies
©2017 Edited Collection -
Markets, Sustainability and Social Welfare Enhancement in the European Union
12 th and 13 th Annual Conference of the Faculty of Economics and Business Administration- Sofia, October 9 to 10, 2009 and October 8 to 9, 2010©2012 Conference proceedings -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis