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Year
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EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market©2014 Thesis -
Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm©2011 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Digital Challenges and Strategies in a Post-Pandemic World
©2022 Edited Collection -
Impact of Land Reform Strategies on Rural Poverty in the Commonwealth of Independent States
Comparison between Georgia and Moldova©2012 Thesis