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Publication Schedule
Open Access
Year
-
Branding as Communication
©2017 Textbook -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs -
European Business and Brand Building
©2012 Edited Collection -
Branding «Western Music»
©2024 Edited Collection -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Transformation of the Industry in a Brand New Normal:
Media, Music, and Performing Arts©2022 Edited Collection -
Beyond Ethical Consumption
Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism©2016 Monographs -
Poland’s New Ways of Public Diplomacy
©2017 Monographs -
European Business: Corporate and Social Values
©2011 Conference proceedings -
The Use of Indexes in Professional Social Researches
©2020 Monographs -
Digital Marketing Applications
©2019 Edited Collection -
Informalization and Hybridization of Speech Practices
Polylingual Meaning-Making across Domains, Genres, and Media©2019 Edited Collection