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«Politik-Marketing»
Die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU©2007 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market©2014 Thesis -
Innovation Strategies in New Product Development
Balancing Technological, Marketing and Complementary Competencies of a Firm©2011 Thesis -
Behind Ethical Consumption
Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels©2009 Monographs -
Strategie - Management - Erfolg
Ökonomische Aspekte für österreichische Unternehmen©2012 Monographs -
Market Entry Strategies for Emerging Economies
©2008 Thesis -
Digital Challenges and Strategies in a Post-Pandemic World
©2022 Edited Collection -
Information or Market Power: What is Governing Dealers’ Pricing Behaviour in FX Markets?
An Investigation in the Spirit of the Microstructure Approach to Exchange Rates©2008 Thesis -
Impact of Land Reform Strategies on Rural Poverty in the Commonwealth of Independent States
Comparison between Georgia and Moldova©2012 Thesis -
Greenhouse Gases: Inventories, Abatement Costs and Markets for Emission Permits in European Agriculture
A Modelling Approach©2006 Thesis -
Anbieterloyalität
Strategie und Instrument zur Gewinnung von Kunden und Kundenloyalität – theoretische Diskussion und empirische Befunde im B2C Marketing©2009 Thesis -
Pharma M&A versus alliances and its underlying value drivers
Are M&A or alliances the right therapy for an ailing pharmaceutical industry?- A capital market perspective©2015 Thesis -
Strategiefit im Personalmanagement
©2007 Thesis