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Subject
Category
Language
Publication Schedule
Open Access
Year
-
Digital Marketing Applications
©2019 Edited Collection -
Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
Marketing in the Digital Era
©2018 Edited Collection -
The Concept of the Relevant Product Market
Between Demand-side Substitutability and Supply-side Substitutability in Competition Law©2008 Monographs -
Market Entry Strategies for Emerging Economies
©2008 Thesis -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Creating and Governing an Integrated Market for Retail Banking Services in Europe
A Conceptual-Empirical Study of the Role of Regulation in Promoting a Single Euro Payments Area©2011 Thesis -
The Two Pillars of the Market
A Paradigm for Dialogue between Theology and Economics©2011 Monographs -
Information or Market Power: What is Governing Dealers’ Pricing Behaviour in FX Markets?
An Investigation in the Spirit of the Microstructure Approach to Exchange Rates©2008 Thesis -
Coping with the Coffee Crisis
An Analysis of the Production and Marketing Performance of Coffee Farmers in Costa Rica©2007 Thesis -
The Behavioral Economics of Foreign Exchange Markets
A Psychological View on Human Expectation Formation in Foreign Exchange Markets©2006 Thesis -
The Rise and Fall of Satellite Personal Communication Systems
Business and Legal Issues©2004 Thesis