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Mobile Marketing
Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten©2017 Thesis -
Marketing Luxury Goods Online
©2016 Thesis -
Collective Skill Formation in Liberal Market Economies?
The Politics of Training Reforms in Australia, Ireland and the United Kingdom©2018 Thesis -
Consumption Choices
The effects of food production, markets and preferences on diets in India©2019 Thesis -
E-Mobility and Related Clean Technologies from an Empirical Corporate Finance Perspective
State of Economic Research, Sourcing Risks, and Capital Market Perception©2015 Thesis -
Pharma M&A versus alliances and its underlying value drivers
Are M&A or alliances the right therapy for an ailing pharmaceutical industry?- A capital market perspective©2015 Thesis -
Ownership Structure and Corporate Performance
A Panel Data Analysis for the German Market©2016 Thesis -
Strategische Allianzen zur Digitalisierung der Patient Journey im deutschen OTC-Pharmamarkt
Ein Kategorisierungsmodell zur Evaluierung von Ausprägungen Strategischer Allianzen©2022 Thesis -
Politiker*innen als Figuren in der digitalen Mediengesellschaft
Ein diskurslinguistischer Untersuchungsrahmen©2020 Thesis -
Strategische Marketingoptionen in regulierten Märkten
Das Management von Patentausläufen in pharmazeutischen Unternehmen©2019 Thesis -
Die Strafbarkeit des Prinzipals im Lichte des § 299 StGB
Eine Untersuchung de lege lata et ferenda unter besonderer Berücksichtigung des Rechtsguts der Norm und der Strafbarkeit von Organen der Kapital- und Personengesellschaften©2015 Thesis -
Bank mergers and acquisitions in the Asia-Pacific region
An investigation of the shareholder wealth effects of the financial sector consolidation and its impact on the acquirer’s cost of debt©2016 Thesis -
Culture’s Influence on the Websites of German and Chinese Companies
An Analysis of Cultural Diversity on the Internet©2022 Thesis -
On the Persistence of Relationship Banking within a Bank-Based Financial System
Post-Crisis Evidence from German SMEs©2020 Thesis -
Shopper Behavior at the Point of Purchase
Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice©2016 Thesis -
American Patriotism and Corporate Identity in Automobile Advertising
«What’s Good for General Motors Is Good for the Country and Vice Versa?»©2019 Thesis -
Reception of Diana Krall, Unique Jazz Phenomenon
©2018 Thesis -
Global Food Governance
Implications of Food Safety and Quality Standards in International Trade Law©2016 Thesis -
Erlebnisse und Tourismus
Ergebnisse der 4. Deidesheimer Gespräche zur Tourismuswissenschaft©2021 Thesis