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Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
Hans-Michael Geiger- Informational Efficiency in Speculative Markets- A Theoretical Investigation
Informational Efficiency in Speculative Markets©1989 Monographs -
Marketing für Handelsmarken
Leitfaden für erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel©2016 Monographs -
Marketing als Erfolgsfaktor im Krankenhausmanagement
©1999 Monographs -
The Concept of the Relevant Product Market
Between Demand-side Substitutability and Supply-side Substitutability in Competition Law©2008 Monographs -
A Social Market Economy and European Economic Monetary Union
©2013 Monographs -
Financial Reporting under IAS/IFRS
Theoretical Background and Capital Market Evidence – A European Perspective©2013 Monographs -
Behind Ethical Consumption
Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels©2009 Monographs