@book { NeuromarketingAttributesintheContexofDeterminantsofBusinessBehaviorandNeurolinguisticProgramming,
    title = "Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming",
    author = "Róbert {Štefko} and Zuzana {Birknerová}",
    year = "2023",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b20600",
    url = "https://www.peterlang.com/document/1309196"
}