TY  - BOOK
AU  - Riza Öztürk
AU  - Ela Sibel Bayrak Meydanoglu
AU  - Dilek Zamantılı Nayır
AU  - Müge Klein
PY  - 2022
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631881408
TI  - Digital Challenges and Strategies in a Post-Pandemic World
DO  - 10.3726/b19802
UR  - https://www.peterlang.com/document/1257832
N2  - The Covid-19 pandemic has not only affected the health and life of people around the world but also many areas such as the economy, the way of doing business, working life, the education sector, the urban life, and consumer consumption habits. Digital technologies and solutions also played an important role in the changes brought about by the pandemic. Digitization has brought its own challenges in this context. Being aware of this issue, Turkish-German University (TGU) hosted a conference on “Digital Challenges and Strategies in a Post-Pandemic World” in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform for academicians as well as practitioners to discuss the current issues related to new digital applications, the impact of digitization, digital challenges, and necessary measures, as well as strategies to overcome these challenges in a post-pandemic world. The academic papers presented in the conference constitute the chapters of this book.
KW  - Augmented Reality, Business Transformation, Controlling, Corporate Reputation, Digital Marketing, Digital Marurity Models, Digital Transformation, Finance, Human Resource Management, Social Sustainability
LA  - English
ER  -