@book { TransformationoftheIndustryinaBrandNewNormal,
    title = "Transformation of the Industry in a Brand New Normal: ",
    author = "Bülent {Sezgin} and Tuna {Tetik} and Ömer {Vatanartıran}",
    year = "2022",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b19433",
    url = "https://www.peterlang.com/document/1182569"
}