TY  - JOUR
AU  - Jia He
AU  - Ruobing Chi
AU  - Fons J. R. van de Vijver
PY  - 2022
CY  - Berlin, Germany
PB  - Peter Lang Verlag
JF  - Journal of Intercultural Communication & Interactions Research
IS  - 1
VL  - 1
SN  - 2768-1459
TI  - People Use Scales Differently: Dealing with Survey Response Styles  in Cross-Cultural Research
DO  - 10.3726/jicir.2021.1.0006
UR  - https://www.peterlang.com/document/1169730
N2  - Response styles (RS) refer to the systematic tendency to respond to questionnaires on some basis other than the target construct. On the one hand, they may pose threat to the validity of cross-cultural surveys (i.e., as nuisance); and on the other, they may indicate genuine cultural differences (i.e., as substance). For either case, researchers dealing with cultural comparisons should be well aware of RS effects and available means to handle them. This article aims to provide an integrated overview of various RS under the same theoretical roof of a general response style framework. It then further explains how RS are associated with interpretation of survey results at both individual and culture levels. In the end, the article outlines specific steps and methods that practitioners can employ to deal with RS in cross-cultural research.
KW  - response styles, cross-cultural research, validity, response style correction
ER  -