@book { PopularizingResearch,
    title = "Popularizing Research",
    subtitle = "Engaging New Genres, Media, and Audiences",
    author = "Phillip {Vannini}",
    year = "2012",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    url = "https://www.peterlang.com/document/1109061"
}