TY  - BOOK
AU  - Hadia H. Abdel Aziz
PY  - 2008
CY  - Berlin, Germany
PB  - Peter Lang Verlag
TI  - Factors Affecting Customers’ Decisions to Buy Retail Banking Services
T2  - Their Implications on the New Service Development Process- Empirical Study on the Egyptian Market
UR  - https://www.peterlang.com/document/1105248
N2  - This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers’ decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a systematic comprehensive new service development process. Results reveal that when buying new retail financial services, customers consider the political, legal, and economic environmental conditions, the offering bank’s risk and relationship convenience, and finally the service conditions and features. The author presents a model to directly incorporate those factors into the predevelopment activities of the New Service Development process which establish the service concept and set the stage for the development and launch activities.
KW  - Privatkundengeschäft, Ägypten, Kundendienst, Service Innovation, Customer oriented new service
LA  - English
ER  -