@book { InterculturalandInternationalBusinessCommunication, title = "Intercultural and International Business Communication", subtitle = "Theory, Research, and Teaching", author = "Juan Carlos {Palmer-Silveira} and Miguel F. {Ruiz-Garrido}", year = "2008", publisher = "Peter Lang Verlag", address = "Lausanne, Switzerland", url = "https://www.peterlang.com/document/1104188" }