TY  - BOOK
AU  - Katherine T. Frith
PY  - 2015
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 1058-1634
TI  - Undressing the Ad
T2  - Reading Culture in Advertising
UR  - https://www.peterlang.com/document/1101957
N2  - Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.
KW  - werbung, advertisment, Culure, Add, Marketing, Multiculturlism, cultural token
LA  - English
ER  -