TY  - BOOK
AU  - Brenda Ayres
PY  - 2003
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - The Emperor’s Old Groove
T2  - Decolonizing Disney's Magic Kingdom
UR  - https://www.peterlang.com/document/1096633
N2  - Disney’s attempt to validate multicultural diversity may appear to be a worthy, even admirable, endeavor. However, the contributors of this book argue that the Disney company’s version of multiculturalism is really the same «old groove» – a surreptitious colonizing force that manipulates the psychological, cultural, and political identities of consumers, predominantly children. Demystifying the mechanisms and ideals through which Disney manages public values and expands its empire of illusory American culture, The Emperor’s Old Groove interrogates animation role models that perpetuate insidious racial, cultural, and gender stereotypes.
KW  - Walt Disney Company, Animated Films /United States, Zeichentrickfilm, Gesellschaftsbild, Walt Disney Productions, children's films /political aspects, fairy tales /history and criticism, popular culture, Disney, Walt
LA  - English
ER  -