@book { InterkulturelleKommunikationundInternationalesMarketing,
    title = "Interkulturelle Kommunikation und Internationales Marketing",
    author = "Werner M. {Thieme}",
    year = "2021",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1089395"
}