@book { HappinessManagementandSocialMarketingAwaveofsustainabilityandcreativity,
    title = "Happiness Management and Social Marketing: A wave of sustainability and creativity",
    author = "Rafael {Ravina Ripoll} and Luis Bayardo {Tobar Pesántez} and Araceli {Galiano Coronil} and José {Marchena Dominguez}",
    year = "2021",
    publisher = "Peter Lang Verlag",
    address = "Lausanne, Switzerland",
    doi = "10.3726/b17867",
    url = "https://www.peterlang.com/document/1058833"
}