TY  - BOOK
AU  - Greg G. Armfield
AU  - John McGuire
AU  - Adam Earnheardt
PY  - 2019
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 2576-7232
SN  - 9781433151729
TI  - ESPN and the Changing Sports Media Landscape
DO  - 10.3726/b15990
UR  - https://www.peterlang.com/document/1056545
N2  - ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.
LA  - English
ER  -