@book { EuropeanBusinessandBrandBuilding,
    title = "European Business and Brand Building",
    author = "Luciano {Segreto} and Hubert {Bonin} and Andrzej K. {Kozminski} and Carles {Manera}",
    year = "2012",
    publisher = "Peter Lang Verlag",
    address = "Bruxelles, Belgium",
    doi = "10.3726/978-3-0352-6142-4",
    url = "https://www.peterlang.com/document/1044113"
}