@book { NewVocabulariesOldIdeas,
    title = "New Vocabularies, Old Ideas",
    subtitle = "Culture, Irishness and the Advertising Industry",
    author = "Neil {O'Boyle}",
    year = "2011",
    publisher = "Peter Lang Verlag",
    address = "Oxford, United Kingdom",
    doi = "10.3726/978-3-0353-0085-7",
    url = "https://www.peterlang.com/document/1043878"
}