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Beyond Sustenance

An Exploration of Food and Drink Culture in Ireland

by Brian Murphy (Author)
Monographs XX, 308 Pages
Series: Reimagining Ireland, Volume 119

Summary

«An important contribution to understanding our culinary journey in Ireland from a time when food was regarded merely as sustenance. As a nation, we have grown in confidence. Up to relatively recently in Ireland, we had a serious inferiority complex and not just about our food and food culture. Brian documents through various prisms the growing pride in our tradition, the quality of our produce and the growing skills of our chefs. At last, we appreciate what we have here in Ireland and serve our Irish food proudly.»
(Darina Allen, Ballymaloe Cookery School)
Through concepts such as place and story, this work considers the cultural importance of the foods we eat and the drinks we imbibe in Irish society. While providing us with the necessary sustenance to survive, they also have something to say in terms of how we relate to each other and the world around us. The book examines the products we associate with gastronomy in Ireland and the uniquely Irish places in which they are consumed. Places considered include the Irish pub, the traditional Irish butcher shop and the Irish whiskey distillery. Both products and places are explored through the lens of terroir, experience and the impact of Third Place and Fourth Space paradigms. Though much of what is discussed here is anchored in the past, the book also examines how that past has impacted on more contemporary phenomena such as Irish café culture and social gastronomy. While the work is primarily focused on Ireland, it draws insights from lessons learned in countries like France that possess a widely renowned gastronomic legacy. In addition to the obvious food connections, the chapters in this work are all linked by a common thread of personal engagement that stems from a lifetime spent working in and around the food and drink sector.

Table Of Contents

  • Cover
  • Title
  • Copyright
  • About the author
  • About the book
  • This eBook can be cited
  • Contents
  • List of images
  • Preface
  • Acknowledgements
  • Introduction
  • PART I. Beyond the Plate, Beyond the Glass
  • CHAPTER 1. From Country of Origin to Irish Terroir: A Positioning of Place
  • CHAPTER 2. A Hundred Thousand Welcomes: Food and Drink as Cultural Signifiers
  • CHAPTER 3. Food, Wine, Art and Music
  • PART II. Places
  • CHAPTER 4. Drinking Spaces in Strange Places
  • CHAPTER 5. The Rural Irish Pub: From Beating Heart to Beaten Down and Back Again
  • CHAPTER 6. The Traditional Irish Butcher Shop: Harnessing the Power of Patrimoine
  • CHAPTER 7. The Whiskey Distillery: A Fourth Space Case Analysis
  • PART III. Products
  • CHAPTER 8. Irish Single Pot Still Whiskey: Advertising in an Epicurean World
  • CHAPTER 9. Cognac, Scotch and Irish: Lessons in Gastronomic Identity
  • CHAPTER 10. French Wine: Exporting Gastronomic Identity Beyond Borders
  • PART IV. Emerging Phenomena
  • CHAPTER 11. Traditional Wine versus New Technology
  • CHAPTER 12. From Penny Universities to Starbucks
  • CHAPTER 13. From Soyer to Twenty-First-Century Social Gastronomy
  • Afterword
  • Bibliography
  • Index
  • Series Index

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Preface

By Máirtín Mac Con Iomaire

The Irish language saying is túísce deoch ná scéal, literally meaning ‘a drink precedes a story’, incapsulates a number of long-standing Irish traditions and cultural practices. Visit any Irish home and the first act of the host is often to put on the kettle or more recently, to warm up the Nespresso machine or open a bottle of wine. Hospitality has been central to Irish culture for millennia and those who shirked their obligations to the stranger or the visitor faced potential mockery or vilification. This same age-old tradition of hospitality ensures that a ham sandwich, some cheese and crackers, or at least a plate of biscuits are soon provided to visitors so that people would not consider the tea alone ‘too wet’! The Mrs Doyle character in Father Ted is the epitome of this phenomenon, albeit bringing it to its comic extreme.

Irish poets (filí) and bards were both highly respected and feared by Gaelic chieftains who would provide them with lavish feasts. The Brehon Laws outlined the various obligations of guests and hosts in Ancient Ireland. The briugu or hospitaler, the wealthy land and stock owners, were the legal representatives of the institution of hospitality, which may have been the means for a non-noble to advance socially. The late eleventh- / early twelfth-century Middle Irish tale Aislinge Meic Con Glinne tells of a young scholar who was inhospitably welcomed by the monks of Cork, and how he took revenge on their chief Abbot, Manchín, through satire. Within the Christian tradition, there was always the possibility that a stranger or visitor seeking lodgings or alms might be Our Lord. The poorest in society were often the most generous, as Sigerson Clifford noted in his poem / song The Ballad of the Tinker’s Wife:

The tree tied house of planter is colder than east wind;

The hall door of the gombeen has no welcome for our kind;

The farmstead of the grabber is as cold as a stone;

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But the little homes of Kerry will give us half their own.

Hospitality was expected, but also implied reciprocity. The sharing of food and drink brings people closer, but also infers bonds of obligation. The sight of many ‘dead men’ or stale pints of Guinness at the end of the night at an Irish wedding confirms that we would still prefer to buy a round of drinks that we know may never be consumed, then be perceived as shirking our reciprocal responsibilities. One of the most powerful weapons in the armour of medieval Ireland was that of ‘fasting to disdain’ where the aggrieved party would sit down outside the house of those who caused the perceived slight and refuse food and drink publicly, thus drawing attention to the contentious matter. This tradition of hunger strikes has been adopted in the modern era by numerous groups ranging from Irish suffragettes, revolutionaries, political prisoners, victims of clerical child sex abuse and more recently, asylum seekers in direct provision.

This book by Dr Brian Murphy is aptly titled, as it clearly illustrates how the food and drink culture of Ireland goes far beyond mere sustenance. Food and drink are powerful signifiers of culture and class, and a person’s choices reveal their views, beliefs, assumptions, prejudices, and personalities. Food, as noted by anthropologist Arjun Appadurai, is a ‘highly condensed social fact’1 while Michael Dietler, another anthropologist, considers alcohol ‘as a special class of food with psychoactive effects’.2 We eat and drink to celebrate special occasions; we often consider food and drink as a reward, and we turn to them at times, for comfort and relief, whether alone or in company. This has never been truer than during the seismic shift that has occurred in Irish society from a food and beverage perspective in the last half century. This is a time with which both the author and I are well-familiar, having both passed our own half centuries. Rural electrification was completed during this period. Dining out in restaurants moved from ←xii | xiii→being an occasional treat for special occasions to a regular past-time. Wine was predominantly Liebfraumilch ordered by colour (Black Tower, Green Label, or Blue Nun), whereas today Irish citizens have become prolific imbibers of both New World and Old World wines, and more recently of organic, biodynamic and natural wines. The nature of how we shop, prepare food, cook, dine and transmit these cultural and social traditions to the next generations has also been radically transformed.

I recall hearing the retired Senator Joe O’Toole describe how his childhood experience working behind the counter in the family public house in the town of Dingle, in County Kerry, where he had been exposed to all shades of society had prepared him for a life in politics. This similarly holds true for the insight that Brian Murphy brings to this publication based on his own youthful exposure in his father’s butcher’s shop, followed by his experiences in luxury hotels, private catering companies, wine bars and his subsequent thirty-year grounding in food and beverage education. One of the true riches of this collection is the short personal introductions to each chapter, which work as a form of autoethnography to the benefit of contextualising the publication as a whole.

In the last thirty years particularly, there has been a dramatic transformation of Ireland’s relationship with food and drink. We gradually entered the experience economy, where we stopped dining out and began enjoying ‘meal experiences’. In the early years of the new millennium, Irish people began to spend more on food consumed outside of the home than within the home. Increased employment, in particular for women, led to a rise in convenient foods and home replacement meal kits. Pre-prepared sandwiches and wraps became a huge industry. Kebabs, sushi, Chinese and Indian takeaways began competing with the longer established Italian fish and chip shops.

The roots of change in Irish society stem back further still to a number of landmark decisions, be it Donogh O’ Malley’s speech announcing free universal secondary education in 1966, or Ireland’s entry to the European Economic Community in 1973. These decisions, among others, meant that the young highly educated professionals who emigrated during the 1980s had very different prospects compared to their relations who may have emigrated in the 1950s. Many of these same young professionals returned ←xiii | xiv→in the early 1990s with both increased self-confidence and the lived experience of continental and world cuisines, having worked abroad and travelled more widely than any previous generation of Irish people. Sport proved to be another significant factor in transforming the Irish psyche. The success of the Irish soccer team in the European Championships in 1988 and in the World Cup in 1990 rekindled national pride and self-worth. For many, it was the first time that they could proudly wave the tricolour without sectarian connotations. This was psychologically liberating. All these factors contributed to the phenomenon known as the ‘Celtic Tiger’. The signing of the Good Friday Agreement, and subsequent relative peace on the island of Ireland for the last twenty-five years, was an unimaginable dream at times during the height of the Troubles. Even in the current era of Brexit, there is cross border ‘all-island’ cooperation taking place within agriculture and tourism, and the whiskey industry. This is hugely positive.

In a world where the zeitgeist is all about local, regional, and traditional, we increasingly embrace what we have on our doorstep. We also respect and celebrate the cultural nuances within the traditions of each of the provinces or individual counties. This is in essence the ‘terroir’ or ‘campanilismo’ that our European neighbours have long practiced. For far too long, postcolonial shame had engendered inferiority about all things Irish – including food and drink. Although we always exported much of our food, we are exporting as well as consuming premium products nowadays. We have learned to market them as such and to charge for them accordingly. This book discusses the phenomenon of ‘terroir’ and of ‘third place’ and indeed ‘fourth spaces’ using a range of locations from butcher shops and Irish pubs to whiskey distilleries, and in so doing, highlights the importance of authenticity and of storytelling.

Drawing on the author’s own rich vein of publications and those of the rising generation of food and drink scholars, this book provides a thoroughly up-to-date and cutting-edge picture of Irish food and drink culture in the post-pandemic period. The key theme is local, but the depth of the research is global. There are lessons drawn from distillers in France and Scotland, from shoemakers in Puerto Rico, wine marketing boards in Australia, but also the wisdom and further exploration of the concept of Irish terroir, first developed by the late Tomás Clancy. The Traditional Irish ←xiv | xv→Butcher Shop chapter notes that ‘to make use of a truly successful Fourth Space strategy, one must not be driven solely by the desire for monetary success. The true passion of the individual artisan operator must shine through.’ These sentiments mirror and reinforce the keynote lecture given by Professor Finbarr Bradley at the 2022 Dublin Gastronomy Symposium, whose left-brain message was to follow one’s passion and be authentic, and that financial success would be one of the outcomes of staying true to one’s core beliefs.

There is a strong beverage studies slant to this book, which is not unexpected from a scholar who completed a beverage-based doctorate. The role of place and story, which underpinned Murphy’s PhD, is also further developed. Many of the chapters originated in conference papers at either the Association of Franco-Irish Studies (AFIS) or the Dublin Gastronomy Symposium (DGS). They have all been thoroughly updated and are newly contextualised with the autoethnographic introductions. They are joined by new scholarship around the rise of coffee-shops and social gastronomy. Recent doctoral research by Tara McConnell has explored the social significance of ‘Claret’ in Ireland during the long eighteenth century. Further research on food and drink in Irish poetry and songs discusses punch, tea, toddy, scailtín, and negus – a hot drink of port, sugar, lemon and spice. History shows that the phenomenon of distilleries emerging ‘phoenix-like’ out of the ashes of a once prominent sector in Ireland is actually a modern-day renaissance. In 1823, Ireland had no less than eighty-six distilleries in operation. Up until recently, it has been dominated by a single player. Research on the history of whiskey and its antecedents by Fionnán O’Connor has led to innovation in the industry and to changes within European legislation. Postgraduate Masters and Doctoral studies in the beverage area in Ireland is gaining momentum, with Brian Murphy and colleagues in Technological University Dublin at its core. This fine publication will be a valuable resource for all such scholars and for students of Irish Studies in particular and general readers alike. Drink, as mentioned at the beginning of this Preface, often precedes a story. The story of food and drink culture in Ireland, however, is fully enriched by this collection which goes far beyond sustenance. Our ancestors were famous for deoch an dorais, the literal ‘drink for the door’ or the parting glass. My parting ←xv | xvi→thought is to wish this book and its author the success it deserves, and to advise its readers to ‘drink deep and be silent’ and to savour each chapter’s gentle nuances like an Irish pot-still whiskey or a high-end coffee experience. Bain sult as!


1 Arjun Appadurai, ‘Gastropolitics in Hindu South Asia’, American Ethnologist, 8 (3), p. 494. Available at: <https://doi.org/10.1525/ae.1981.8.3.02a00050> (Accessed 7 July 2022).

2 Michael Dietler, ‘Feasting and fasting’, in Timothy Insoll, ed., Oxford Handbook on the Archaeology of Ritual and Religion (Oxford: Oxford University Press, 2012), p. 181.

←xvi | xvii→

Acknowledgements

Over the course of this project’s development, I have incurred debts to a great many individuals. Apart from those mentioned here, there are countless others who have listened patiently while I ran ideas by them and who helped steer my opinion on many of the issues mentioned in this book. The following people have had an important influence in terms of both contribution and encouragement: Dr Patricia Medcalf, Raymond Keaney, Paul Linehan and of course my ever-tolerant wife and proofreader Gráinne and our three children Lorcán, Seanán and Sadhbh. My relationship with my publisher, Peter Lang, has always been a congenial and productive one, thanks in no small part to the sterling efforts of Tony Mason (Senior Commissioning Editor). Special mention must also go to Dr Máirtín Mac Con Iomaire who kindly wrote the Preface to this work. As a powerhouse of gastronomic studies, Máirtín has always been encouraging and generous with his time. Finally, I would like to pay special thanks and tribute to Dr Eamon Maher, Director of the National Centre for Franco-Irish Studies and General Editor of the Reimagining Ireland book series. As a great many of his colleagues already know, Eamon’s vast and impeccable academic record speaks for itself. However, I would like to thank him, in particular, for all he has done to encourage my own academic journey over the last fifteen years. Eamon has that very rare quality of quietly encouraging research enthusiasm and output among people who don’t yet recognise that they have something of value to contribute to the academic community. On their behalf, and on mine, I say thank you for your unwavering support and encouragement down through the years.

Details

Pages
XX, 308
ISBN (PDF)
9781800799578
ISBN (ePUB)
9781800799585
ISBN (Softcover)
9781800799561
DOI
10.3726/b20015
Language
English
Publication date
2022 (December)
Keywords
Food and Drink Culture Sense of Place Terroir Beyond Sustenance An exploration of food and drink culture in Ireland Brian J Murphy Irish cafe culture Social gastronomy Irish food culture
Published
Oxford, Bern, Berlin, Bruxelles, New York, Wien, 2023. XX, 308 pp., 11 fig. b/w, 1 tables.

Biographical notes

Brian Murphy (Author)

Dr Brian J. Murphy is Senior Lecturer in the School of Culinary Arts and Food Technology in Technological University Dublin. A co-founder of the Dublin Gastronomy Symposium and a keen supporter of research into all food studies areas, he has focused his work on the significance of place and how Ireland plays such an important role in the wider food and drink story. Although originally a proud «Dub», Brian now lives in rural South Kildare where he can often be found in Mel’s of Narraghmore, sitting quietly at the bar, a pint of plain in hand, considering future research collaborations.

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