When Stereotypes Collide
Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
©2005
Textbook
XII,
152 Pages
Series:
Frontiers in Political Communication, Volume 4
Summary
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
Details
- Pages
- XII, 152
- Publication Year
- 2005
- ISBN (Softcover)
- 9780820461250
- Language
- English
- Keywords
- USA Kongress Parteimitglied Wahlverhalten African American Advertisement Gender Campaign Politische Entscheidung Ethnicity
- Published
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2005. XII, 152 pp., 18 fig., 20 tables