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Introduction to Business Communication

by Michael B. Hinner (Volume editor)
©2005 Edited Collection 422 Pages

Summary

This series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. In order to conduct any business, relationships need to be established which are primarily reciprocal relationships – whether between employer and employee, or provider and customer. Since business relationships are essentially human relationships, they rely on communication. Thus, an understanding of fundamental human communication principles serves to explain, comprehend, and foster business relationships. The texts included in this book cover various topics in general and intercultural communication that have direct relevance to the world of business.

Details

Pages
422
Publication Year
2005
ISBN (Softcover)
9783631537107
Language
English
Keywords
Beziehungsmanagement interkulturelle Kommunikation Verbraucher Unternehmen Kommunikation Aufsatzsammlung Wirtschaftswissenschaft Kommunikationswissenschaft Wirtschaftskommunikation Wirtschaftsbeziehung strategische Kommunikation
Published
Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2005. 422 pp., num. fig. and tables

Biographical notes

Michael B. Hinner (Volume editor)

The Editor: Michael B. Hinner was born in Germany. He studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York and Law at St. John’s University, School of Law. The author teaches Business English, Business Communication, and Intercultural Communication at the Technische Universität Freiberg and Dresden International University.

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Title: Introduction to Business Communication