Videography
Introduction to Interpretive Videoanalysis of Social Situations
Summary
Excerpt
Table Of Contents
- Cover
- Title
- Copyright
- About the Author
- About the Book
- This eBook can be cited
- Contents
- Images and Boxes
- Preface to the English Edition
- 1 Introduction: Video Analyses in Interpretive Social Research
- 2 Development and History of Visual Analyses
- Precursors of Visual Analyses
- Proxemics, Context Analysis, and Kinesics
- Ethnographic Film
- Video in Sociology
- 3 Methodological Foundations: Specific Features and Types of Audiovisual Data
- Data Types
- Dimension: Research Situation
- Dimension: Action with the Camera
- Dimension: Post-Production
- 4 Overview of Methodological Approaches and Fields of Video Analysis
- Standardized vs. Interpretive Analysis
- Videography vs. Video Product Analysis
- Variants of Interpretive Video Analyses
- 1 The Documentary Method
- 2 Hermeneutic Video Analysis
- 3 Video Analysis Methods That Draw on Conversation Analysis: “Workplace Studies”
- 5 Videography
- Focused Ethnography
- Access to the Field
- Recording, Ethnography, and Posing of Questions
- Sampling, Logbook, and Research Process
- Selection of Sequences for Detailed Analysis
- 6 Video Interaction Analysis
- Typical Understanding of the Data
- Clarification of Contextual Knowledge
- Principles of Sequential Analysis
- Transcription and Analysis
- 7 Options for Presentation of Findings
- Ways of Presenting Videographic Analyses
- Descriptions in Textual Form
- Transcript Excerpts
- Freeze Frames and Sketches
- Embedding of Video Data in Publications
- Audiovisual Publications
- Conclusion
- 8 End Results and Theoretical Connections
- Interaction Research and Communication Research
- Genre Analysis
- Science and Technology Studies
- Video Hermeneutics
- Sociology of Social Worlds: Milieu Studies and Social Movement Studies
- Educational Institutions and Educational Research
- Religion Studies, Ritual Analyses, and Memory Studies
- Market Research, Consumer Research, and LifestyleResearch
- Vernacular Video Analysis: Sports and Other Fields
- Limits of Video Analysis
- References
- Subject Index
- Name Index
Images
Figure 1:“Natural” and “Artificial” Video Data
Figure 2:Dimensions of Data Types for Video Data
Figure 3:Two Forms of Video Research
Figure 4:“Conventional” and “Focused” Ethnography
Figure 5:Positioning the Camera for a Long Shot of the Room
Figure 6:Camera Positioning to Capture the Sales Interaction
Figure 7:Shots from Two Camera Angles
Figure 9:Prelude to a Sales Conversation in the Street Market
Figure 10:Sales Interaction Segment 1
Figure 11:Sales Interaction Segment 2
Figure 12:Sales Interaction Segment 3
Figure 13:Sales Interaction Segment 4
Figure 14:Sales Interaction Segment 5
Figure 15:Visual Transcript of the Approach
Figure 18:Sketch from a Video Sequence
Figure 19:Levels of Genre Analyis
Boxes
Research Example: Physics Instruction
Research Example: Line Control Centers in the London Underground
Infobox: Sequence and Sequentiality
Sample Cover Letter for Obtaining Informed Consent
Infobox: Camera Position and Sound
Infobox: Archiving, Data Manipulation, and Transcription
How Long Should the Sequential Segments Be?
Infobox Transcript and Translation
Excerpt from a Data Session for Detailed Analysis
Infobox: Talks and Presentations
PowerPoint as a Communicative Genre
Preface to the English Edition
The title of this book, ‘Videography’, is short. What it develops and builds upon is only slightly longer. In comparison to the century-old tradition of analyzing texts, the interpretation of video data has a relatively brief history. This has to be kept in mind when analysing video data, for the methodical sophistication in video analysis is still at a preliminary level. Videography today is among the most recent of approaches in qualitative social research and its development as a method is far from perfect. Indeed, it raises a number of issues which still need to be solved. For example, the existence of adequate publication formats for presenting videographic study results is certainly one issue, yet this may not even be the most pressing one.
Dispite these drawbacks, over the past 25 years or so, video in qualitative research has substantially developed as a new and rapidly growing approach. Our own work is part of this stimulating field within the social sciences. For more than a decade, our efforts have been increasingly directed towards elaborating a set of practical guidelines for conducting qualitative studies in video data. These are based on extensive first hand experiences gained from a number of rather diverse projects that range from religious performances to powerpoint presentations, street markets to hospitals and service interaction to memory rituals (to name a few) within which we highlight that video may be a useful tool to illuminate important aspects.
Our work is firmly rooted in sociological theories following a path inaugurated by Weber and then paved – with some minor divergences – by Schutz, Berger and Luckmann, Goffman and Garfinkel, Soeffner and Knoblauch. As sociologists, we are particularly interested in studying the processes that lie at the heart of the social construction of reality, and we firmly share the belief that communication as interaction is key to understanding these processes. This is not a book of social theory, but readers interested in learning more about the theoretical background it builds upon might find it useful to consult other texts by one of the authors (Knoblauch 1995, 2011, 2013a, b).
Our work contributes to the ongoing use and significance of video in qualitative research in general, with a focus on Videography in particular. This book has been written to address the widespread interest in systematic, interpretive analysis of video-recordings that we have encountered throughout the social sciences. This interest is not limited to interaction ← 11 | 12 → studies in sociology, but extends to a number of cognate research areas, for example, in linguistics, education, psychology, organization studies, and beyond. The receptive attention and profound interest we have experienced in our seminars and lectures on Videography, and the subsequent demand for workshops and courses, at both our home universities and abroad, have encouraged us to write this book and to share the methodological expertise and skills we have acquired over the years. The descriptions of how one can metodologically deal with video data as explored in this book are not intended to serve as rules or guidelines. Rather, they can be understood as recommendations and orientations for those willing to study particular social phenomena empirically with video data. We expect the descriptions to be useful for those who are happy to learn from our skills and errors.
Individual chapters included in this book have been used in our workshops in Berlin, Bayreuth, Lucerne, Zurich, Madrid and Mexico, and we are grateful to all our students for their critical and insightful suggestions. Although this book can be useful as a self-sufficient source for independent learning, the primary purpose of the work is to act as a companion to the courses in Videography that we teach. These courses are offered on a regular basis in the Video Analysis Laboratory run at both the Technical University Berlin and the University of Bayreuth. As in any other qualitative method, the best way to learn is by doing, and as such this book is to be seen as a suitable crutch, but not a substitute for the indispensable, more immediate, practical instruction available in the courses mentioned.
Details
- Pages
- 150
- Publication Year
- 2015
- ISBN (PDF)
- 9783653050790
- ISBN (MOBI)
- 9783653996630
- ISBN (ePUB)
- 9783653996647
- ISBN (Hardcover)
- 9783631636312
- DOI
- 10.3726/978-3-653-05079-0
- Language
- English
- Publication date
- 2014 (November)
- Keywords
- Hermeneutik Ethnographie Ethnomethodologie
- Published
- Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2015. 150 pp., 15 coloured fig., 2 b/w fig., 2 graphs
- Product Safety
- Peter Lang Group AG
