Digital Platforms and Cultural Industries

Philippe Bouquillion, François Moreau (eds)

Digital Platforms
and Cultural Industries

ICCA – Cultural industries, artistic creation, digital technology

Vol. 6

Library of Congress Cataloging-in-Publication Data

Names: Moreau, François, 1965-author. | Bouquillion, Philippe. author.

Title: Digital platforms and cultural industries / François Moreau and Philippe Bouquillion.

Description: Bruxelles ; New York : P.I.E. Peter Lang, [2019] | Series : ICCA cultural industries, artistic creation, digital technology ; vol. 6| Includes bibliographical references and index.

Identifiers: LCCN 2018034964| ISBN 9782807609198 (alk. paper) | ISBN 9782807609204 (pdf : alk. paper) | ISBN 9782807609211 (epub : alk. paper) | ISBN 9782807609228 (mobi : alk. paper)

Subjects: LCSH: Cultural industries–Technological innovations. | Digital media–Technological innovations.

Classification: LCC HD9999.C94772 M67 2019 | DDC 384.3/3–dc23 LC record available at https://lccn.loc.gov/2018034964

This publication has been peer reviewed.

No part of this book may be reproduced in any form, by print, photocopy, microfilm or any other means, without prior written permission from the publisher. All rights reserved.

© P.I.E. Peter Lang s.a.

International Academic Publishers

Brussels, 2018

1 avenue Maurice, B-1050 Brussels, Belgium

brussels@peterlang.com; www.peterlang.com

ISSN 2506-8741

ISBN 978-2-8076-0919-8

ePDF 978-2-8076-0920-4

ePUB 978-2-8076-0921-1

MOBI 978-2-8076-0922-8

DOI 10.3726/b14814

D/2018/5678/81

Bibliographic information published by “Die Deutsche Nationalbibliothek”.

“Die Deutsche National Bibliothek” lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data is available on the Internet at <http://dnb.de>.

About the editors

Philippe Bouquillion is Professor of Communication sciences at University Paris 13 – Sorbonne Paris Cité. He belongs to the LabSIC research team and to the Labex ICCA. His publications deal with cultural and creative industries.

François Moreau is Professor of Economics at University Paris 13 – Sorbonne Paris Cité. He belongs to the CEPN research team and heads the Scientific Advisory Board of the LabEx ICCA. His publications mainly deal with the impact of digitization on cultural industries.

About the book

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How do platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

This eBook can be cited

This edition of the eBook can be cited. To enable this we have marked the start and end of a page. In cases where a word straddles a page break, the marker is placed inside the word at exactly the same position as in the physical book. This means that occasionally a word might be bifurcated by this marker.

Table of Contents

Introduction

References

Part I.
The Impact of Digital Platforms on Incumbent Players

The Race for Innovation in the Media and Content Industries: Legacy Players and Newcomers: Lessons from the Music and Newspaper Industries

Pierre-Jean Benghozi, Elisa Salvador, and Jean-Paul Simon

Digital Platforms and Performing Arts: Communication of Theatrical Institutions, Audience Development, and Platform Strategies of Industrial Players

Christine Bellavoine, Philippe Bouquillion, and Louis Wiart

Ticketing Platforms and Big Data Strategies: Data Analysis in the Live Entertainment Industry in France

Louis Wiart

The Role of Digital Broadcasting Platforms in the Visibility and Evolution of Self-Produced Web Series

Marie-Caroline Neuvillers

The User as a Key Component of Platforms: Through the Lens of Alibaba

Françoise Paquienséguy and Miao He←7 | 8→

Part 2.
Digital Platforms’ Ecosystem